This snap taken today of the Tesco Metro in the main street. Tesco return to our high-street after nearly 15 years.
The new store is due to open next week 16th December 2009.
Seriously though we already have a fantastic variety of shops in the high-street and I'm not sure that the supermarket has done that much damage....businesses come and go, especially those who can't offer value for money.
It seems to me that the people destroyed the smaller sole trader style shops because if there was no demand for cheaper prices then the supermarket would have failed in the early days.
Tesco Metro will mainly trade against the Co-op... so is there a reason to oppose the store.
To be honest, I do not see Tesco as competition for any other Supermarket. But then, I shop three times a week, wherever my taste buds take me, governed by the weather and the size of the wallet that week. It is not so much the place, as what they sell. Once a month in Iceland (I would rather go to local shops, but I buy for one), once a month I go to Lidls. I mainly use the Estate Shop.
The truth is that back when supermarkets started off they gave real value for money! today, I'm not so sure.
Even in our town milk at 4 pints is 99p at Thornes fruit and veg shop in Causewayhead whereas Tesco is £1.53p Now this price gap isn't that unusual. Supermarkets are trading on the back of the fact that many younger people have never experienced any other way to shop.
An example of that is the way that the supermarket interact with the young children that mothers bring in. They are given a seat in the trolley just in hand reach of the shopping (great way to get the young one to interact with the store). Have you noticed the way that the shopping trolley has the child seat facing you? No... well that plays on the psychological way that the child starts to understand shopping.... after all the child is facing the mother figures and can draw important informations about the shopping experience straight from their body language and so on.
Once they are old enough to think for themselves it's too late as they have never know any other environment but supermarkets. You'll also note that not two supermarkets have the same colour codes.... again this is mostly for the investment psychological impact of that child later in life.... after all that is why we have branding.... sort of thing that we recognise and trust.
basically the supermarket today is a very different animal from the 60's, 70's, 80's or 90's and is fast evolving into something far bigger than we see now.
But if it's all down to good old pounds, shillings and pence, they really don't give you that much value for money any longer.
Nearly everyone who shops at a supermarket does so because of convenience.... and that my friend, comes at a cost!!
Thornes sells Milk in 2 litre bottles rather than 4 pints, and so does Poundland actually for a penny more (not sure if it's Cornish), but the comparison is still favourable, saving about 10p per pint compared to Tesco and Coop and about 50p per pint if you get your milk delivered by Dairy Crest.
Our household uses about 16 pints a week so by switching from Tesco to Thornes will save us £83 / year!
However, I'm glad Tesco are coming to MJS as more choice locally is a good thing, it always pays to shop around. I shop in Tesco, Morrisons, Coop, Iceland, Lidl and now Thornes most weeks to get the best prices and deals on what we actually need, trying not to fall for buying what we don't need (but the supermarkets think we do).
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